156

1974 Hesston Original Belt Buckle

Currency:USD Category:Western Americana Start Price:10.00 USD Estimated At:500.00 - 1,500.00 USD
1974 Hesston Original Belt Buckle
Western Americana, Native American Indian Items, Sioux Indian Items, Winchester, Savage, Colts, Remington, C.M. Russell, Antiques, Collectibles, Slot Machines, and MORE!
Hesston approached Rodeo Cowboy Association about the possibilities of televising the National Finals Rodeo. The plan was to target Texas, Oklahoma and Kansas. So in order to test its effectiveness, they asked eachdealer to supply a list of 150 customers and prospects in his area. Hesston then made a direct mailing to the customer asking them to complete a questionnaire stating whether they watched the NFR program and if theywould watch it again. The customer then took the card to their dealer to be validated and the company mailed them a 1974 Hesston buckle. This allowed Hesston to disperse all of their Ist buckles. This is an incrediblyrare and collectible belt buckle as it was the 1st National Final Rodeo Belt Buckle and only a few have hit the private market. This has been in a private collection since the owner received this from Hesston. Afterreceiving the buckle the original collector began collecting Hesston Belt Buckles. Measures 3 5/8"x2"